Branding use

1. Logo Usage

• Primary Logo: Always use the official Makerere University Rotary Peace Center logo in full color whenever possible.

• Clear Space: Maintain at least the height of the Rotary wheel as clear space around the logo to ensure visibility.

• Minimum Size: Do not reproduce the logo smaller than 2 cm in width for print or 100 px for digital use.

• Backgrounds: Use the logo on white or light backgrounds only for clarity

• Do not:

  • Stretch, distort, crop, or alter the logo colors.

  • Place the logo on busy or patterned backgrounds.

  • Add effects (shadows, glows, or outlines).

2. Colors

Use the approved Makerere University and Rotary brand colors for harmony and consistency.

Primary (main colors)

• Blue #18498a
• Yellow #efa31f

Secondary ( used sparingly)

• Charcoal #45474e
• Green #0f9548
• Red #e52b2c
• Sky blue #04abdf
• Deep blue #0d62a8
• Pink #d41b61

3. Typography

Use clean, professional, and legible typefaces.

• Primary Font: Barlow (for headings and subheadings)

• Secondary Font: Calibri or Roboto (for body text)

• Maintain consistent font sizes, weights, and colors across all materials.

• Avoid decorative or script fonts in official documents or promotional materials.

4. Tone of Voice

The Mak RPC voice should reflect:

• Professionalism — scholarly, credible, and respectful.

• Peacebuilding Values — compassionate, inclusive, and inspiring.

• Clarity — simple, direct, and accessible language.

• Global Outlook — reflecting international collaboration and impact.

Use positive and action-oriented language that highlights peace, leadership, and service.

5. Imagery

• Use high-quality images that reflect diversity, peacebuilding, collaboration, and the Makerere environment.

• Use original or approved photos.

• Always obtain consent for identifiable individuals.